AR/VR

INNOVATION LAB

Palestine Techno Park present:

ToVRism

How Virtual & Augmented Reality Revolutionize Tourism

The future is now & here with AR/VR Tourism.

Virtual reality technology, known by most these days as VR, has long been talked about as a futuristic technology that could change the way we conduct our daily lives. Now, it’s being implemented into many personal and professional settings, and the travel industry is excited by all of the possibilities that are available through VR.

You might be wondering how VR fits into your tour and activity company. Here are a few reasons why this innovative technology is poised to change the tourism industry:

The VR opportunities are endless.

Here’s a few ways that you could use VR in your tour company:

• Create VR media that can be distributed to travel agents and other distributors who have VR devices that they use for marketing and promotions. They can in turn showcase your media to their prospective customers, allowing them to experience your tours and activities in VR prior to booking their own live experience.
• Design an augmented reality experience that can be offered to those with wanderlust who may never make it to your destination. Perhaps one traveler has an ailing parent at home who would have loved to enjoy one of your adventures. With augmented reality, you can offer their parent the same experience in a safe and protected environment.

VR technology impacts the tourism industry.

For the travel industry, VR technology is the ideal supplement to their marketing and promotional campaigns. With the immersive experiences that are available, travel brands can offer customers an opportunity to see new sights or enjoy exotic adventures without leaving the comfort of their own space. Hotels are already jumping on board with this new technology, and it won’t be long before nearly every tour and activity operator offers some type of VR experience to their travelers. By taking advantage of this cutting edge technology now, you will be able to bolster your brand and improve your recognition around the globe.

VR investments generate high conversions for tour and activity operators.

There’s no doubt that VR technology is a massive investment, particularly considering the fact that this technology is still developing. However, the travel brands that are taking a risk and utilizing this technology in their business plans are enjoying significant returns on their investment. Tour and activity operators who offer 360-degree videos and sensory experiences through VR will surely see a boost in their direct bookings. VR technology offers travelers a chance to experience something new before they commit to booking with you — but they will still crave the live, transformative experience that you offer through your tours.

Business Potential of VR Tourism

The VR travel experience offers business the power to engage and entice potential customers like no glossy travel brochure ever could. VR immerses the prospective travel customer into a 3D interactive experience, where they can explore their travel destination before ever buying a ticket. It’s one thing to show an undecided traveler a photo or video of Rome; letting them walk through a cobblestone village and explore the outdoor cafes is another thing entirely.

VR is, quite simply, the most effective promotional or advertising tool an agent can have at their disposal. Allowing customers to not only experience the beaches of Maui, but to have a 360-degree video tour of their hotel can convert prospects into bookings quicker than anything.

Any business plan for a travel or tourism business that does not include VR is out of step with where the travel industry is headed.

Workshop: 

ToVRism

How Virtual & Augmented Reality Revolutionize Tourism

Target: 

Ministry of Tourism, Museums, Municipalities, AR/VR Developers

Key Speakers: n/a

Location: n/a

Date: n/a

Agenda:

• What is Virtual Reality & Augmented Reality?
• VR in Education
• Education tools in AR/VR
• Creating Learning Content for AR/VR
• AR/VR Classroom in every school